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Many products play a key role in defining who we are – even if they are just everyday things. Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jeans are more than that. Denim brands often tell a story, and sometimes this story links to important cultural milestones. Levi Strauss jeans have been a part of popular culture for many years, and icons such as James Dean and Bruce Springsteen have helped to cement their place in our society. Today’s show focuses on this powerful relationship. Jen Sey is the CMO (Chief Marketing Officer) of L
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