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The buzz: “Market like the year you are in!” (Gary Vaynerchuck). The new customer journey is changing, but testing and planning remain key cornerstones for gauging your marketing and sales programs’ health. Each demand generation program, social media campaign, experiential event is a chance for you and your team to test, learn and refine planning to adjust for revenue growth. The experts speak. Barry Moltz, Shafran Moltz Group LLC: "Truth is not to be found outside. No teacher, no scripture can give it to you. It is inside you and if you wish to attain it, seek your own company. Be wit
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