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The buzz: “Digital Selling relies on having robust, well-built social networks, which is why social media marketing is a crucial aspect of Digital Selling. Since these two concepts are so similar, many people confuse the two.” (Adrian Fisher, www.forbes.com).
Fisher explains that social media marketing lives at the top of the sales funnel to help bring in leads using Facebook and Twitter, for example. Digital Selling puts the traditional sales process back on social networks, where salespeople can comment on a prospect’s LinkedIn post or retweet their Tweet. What does this mean to you? The ex
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