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Changing the Game with Digital Engagement, Presented by SAP

Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific /10 AM Eastern

June 30th 2020: The Future of B2B Sales Enablement

The buzz: “If you work in sales…you’ve heard the term sales enablement. Although it’s a hot topic, there seems to be some confusion around whether it’s just another vague buzzword or a specific field of practice that’s delivering real benefits to sales organizations…Sales enablement is less about sales and more about the buyer.” blog.topohq.com “The days of corporate, siloed ownership of prospects and customers are hopefully long gone, as these two departments understand the importance of nurturing from all perspectives to maintain customer engagement and loyalty -- a strategy known as B2B sa

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Featured Guests

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Lori Richardson

Lori Richardson is Founder & CEO of sales strategy firm, Score More Sales - helping company leaders solve sales issues. Lori is a top sales influencer on LinkedIn. She is also President of Women Sales Pros, as a thought leader helping companies get more women into sales and sales leadership roles. Lori is author of "She Sells - Attract, Promote, and Retain Great Women in Sales" available in August 2020. Find her on social media at @scoremoresales and @womensalespros.
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William Arruda

William Arruda is a motivational speaker, author and the world’s leading authority on the topic of personal branding. He has been at the forefront of the field since its inception, teaching everyone from interns to senior executives how to harness the power of authentic personal branding. He’s the bestselling author of the definitive books on the topic: Career Distinction and Ditch. Dare. Do! His new book, Digital YOU, helps readers translate their real-world brands for the digital world. William is the CEO (Chief Encouragement Officer) of Reach – and the co-founder of CareerBlast.TV – a personal and digital branding video learning platform. William regularly shares his thoughts on workplace
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Bruna Gonçalves

Bruna Gonçalves is the Partner Education Senior Representative for Latin America at SAP. She is currently responsible for generating demand in conjunction, enabling and making the most of the partnership between SAP and SAP’s Global Strategic Partners in Latin America. Bruna specializes in Marketing Strategy, Partner Marketing, Marketing and Sales Enablement, Demand Generation, Digital Selling and Social Media Marketing. She has more than 10 years of experience working in multinational companies.
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