“Beautyque NYC is not only a place to shop. Before anything else, it is a place to learn about beauty, wellness and skincare and to discover new brands they connect to,” Sonia explains. “Too many times, consumers are influenced by trends or about what they should use or buy or do when it comes to beauty.” Sonia Khemiri and Sylvie Giret are disrupting the beauty industry by creating a new way to see beauty through community, celebrating femininity, elevating small brands, and using the magic of technology to create an experience even in the COVID pandemic. In our conversation we talk about thei
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