The buzz: “ENVIRONMENTAL do-goodism. Customers can't buy it. Shareholders can't invest in it. But a growing list of big-name companies appear to be spending ever-bigger chunks of their advertising budgets to promote it.” nytimes.com/2005
Climate change is real. Ice caps are melting. Once-frigid Siberia’s summer temperatures are far above normal. Extreme weather is fueling forest fires, tornadoes, hurricanes. Corporations are seizing the initiative and using technology to help them take meaningful action.
For example, PwC, a leading consulting firm, committed to cut its total greenhouse
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