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As usual, brands must consider their target audience when developing their messages, and this expectation is intensifying as consumers place greater emphasis on brands' actions. People relate to positive messages around social issues such as the environment, coronavirus safety, and systemic racism; therefore, how a business or brand positions itself can impact consumer loyalty.
It essential for businesses and brands to recognize diverse cultures and different values. We all have unconscious biases and draw from our own experiences as our default, and this makes it hard for marketers to spot wh
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