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Small businesses have a lot to gain by implementing digital transformation. “Going digital” can help business owners develop productive and cost-effective workflows, reduce administrative overhead, and unlock growth opportunities. However, many small business owners find it challenging to embrace digital transformation. It’s not that they don’t want to - it’s just that many of them find that technological solutions aren’t as accessible as they hoped, and that the intimidating knowledge gap can be hard to bridge.
All this changed this year. Satya Nadella, Microsoft’s CEO, said: “We saw 2 y
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