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Entrepreneurs and their businesses must find new ways to lead, grow and sustain their value to their customers. This demands a new type of leader to engage their passion for their business. Leaders who have a strong balance across analytics-led and human-centered skills comes from a Whole Brain approach. This approach blends what's traditionally been considered "left-brain" (scientific) skills that draw on data analysis and critical reasoning with "right-brain" (creative) skills that draw on areas like intuition and empathy. Bringing the two together intentionally to drive deeper levels of
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