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Cultural forces are always at play in today’s Global Economy. Although effective management of cultural differences is not necessarily a guarantee of business success, understanding and deepening one’s knowledge of the other culture is vital to the success of any venture. Culture influences communication, decision-making, negotiation, resolution of conflicts, the management of cross-national alliances and diverse teams. Without understanding the impact culture plays in any business transaction. Without knowledge of the other culture you are dealing with, it may be difficult to pinpoint what sp
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