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Stars of PR

Stars of PR

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September 4th 2008: HOW TO MARKET SENIOR CARE

IT IS INEVITABLE. Caring for the elderly and the sick touches everyone’s lives eventually. This week’s Stars of PR will unveil the tricks of marketing a service that most people would rather avoid or postpone until they are faced with an emergency. Host Cindy Rakowitz interviews Bunni Dybnis, Director of Professional Services for LivHOME. LivHOME is the single source for professionals and families—with one call, every need for professional care management will be met.

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