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Get PR Strategies from top Celebrity Sports Publicists. Tune in as your host, Maureen Kedes learns all the PR drills, campaign team plays, branding ballistics and marketing maneuvers for famous athletes. Join guests Darren Prince, CEO of Prince Marketing Group representing Magic Johnson, Hulk Hogan, Dennis Rodman, Smokin’ Joe Frazier, Roy Jones Jr. and the late Evel Knievel & Patty Reid, exclusive publicist for World Champion race car driver Mario Andretti. Learn about licensing deals, endorsements, appearances, autograph signings, TV shows, movies and book deals -- and how to keep a brand
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