Join host Maureen Kedes with guests Sarah Riggs Amico, Harvard Business School MBA who is the Department Head of Entertainment Marketing & Brand Integration at APA Talent & Literary Agency in Los Angeles. Amico works with brands such as Reader's Digest, Harry & David and Amtrak, to develop their entertainment marketing platforms. Also joining the panel is Michelle Crames, CEO of Giiv.com, a new mobile gifting company funded by Google’s Eric Schmidt and by Saban Capital. Crames, a dynamic entrepreneur, will give a great perspective on how entertainment can be used to market – even launch – a br
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