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The Growth Strategist

The Growth Strategist

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March 23rd 2010:“Business Lessons Learned from Government Budget Shortfalls”

In the 1990’s, when economic conditions were far more favorable than they are today, apparently it was just too easy for the government to borrow against the future to pay for budget shortfalls. This is the first in a series of shows where Aldonna will apply some lessons learned from failed government strategies to the business community.

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Featured Guest

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Margaret Heffernan

Margaret was born in Texas, raised in Holland and educated at Cambridge University. She began her career at BBC Radio, where she wrote, directed, produced and commissioned documentaries and dramas. Leaving the BBC, Margaret ran IPPA, which represented the interests of film and television producers. In 1994, Margaret moved to Boston where she founded two new businesses and later she was asked to join CMGI. She was named one of the “Top 25” by Streaming Media magazine and one of the “Top 100 Media Executives” by The Hollywood Reporter in 2000. Her book, The Naked Truth: A Working Woman’s Manifesto on Business and What Really Matters was selected as one of the best career books of 2004. He
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