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Family Caregivers Unite!

Family Caregivers Unite!

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March 30th 2010: Technology Helping Family Caregivers

Mark Rutherford of Philips Healthcare and Bill Archer of MonAmi Caregiving Ltd talk about their organizations’ missions, products and services that serve family caregivers. They tell us what they see as the main benefits that their products and services offer to family caregivers. They discuss the family caregivers’ challenges that their products and services help meet. They describe the features of these products and services that they particularly emphasize to family caregivers. They say how their products and services help ease the various types of burdens on family caregivers. They

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Featured Guests
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Bill Archer
Bill Archer, Fellow of the Institute of Directors, is a strategic marketing consultant with 30 years experience in delivering benefits across several disciplines. His mission is to create and promote patient-focused health solutions that help improve patients’ health while reducing the cost of healthcare.
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Mark Rutherford
Mark Rutherford is Senior Director, Marketing, for Philips Lifeline which is part of Philips Healthcare. He oversees marketing for the Medical Alert and Medication Adherence Services. He joined Philips Healthcare in 2005 as Vice President, Consumer Marketing, Philips Lifeline.
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