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Jeffrey Hollender, co-founder and chairman of Seventh Generation, the leading US brand of non-toxic household products and a pioneering “good company,” joins ZOOM’D to review his just-published book The Responsibility Revolution: How the Next Generation of Businesses Will Win. Jeffrey describes that for too long the definition of what constitutes “responsible” corporate behavior has been dangerously timid. To confront the economy’s and society’s daunting challenges, companies must do more than monitor factories, donate to charities, and trumpet efforts to be a little less bad. The responsibili
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