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Entrepreneur Simon Sinek reveals how a leadership edge in business, politics, or any arena of life is simply a matter of re-focusing the mind. In START WITH WHY: How Great Leaders Inspire Everyone to Take Action, Simon contends that exceptional leaders and companies share a common bond--they know WHY they do what they do. He explains why WHY matters. It begins with a cause or purpose—the WHY that inspires leaders to continue striving while inspiring followers to believe and take action. Providing a framework for launching a product, building a business, or turning an idea into a social movemen
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