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David Ulrich, business professor and management consultant, and Wendy Ulrich, psychologist, share how leaders can create meaning for themselves and value for employees, customers, investors, and communities. Drawing from their unique backgrounds and disciplines, the Ulrichs demonstrate that meaning matters and that it is an essential leadership agenda for success. Rather than the traditional focus only on profit maximizing, they show how focusing on meaning results in: Abundant organizations that thrive; Increased value for customers, investors and employees; Increased engagement and retenti
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