Tom Anastasi, author of The Successful Entrepreneur: American Dream Done Right, lays out a roadmap to minimize risk and maximize success. Record unemployment is causing many to consider hanging out their own shingle. Tom guides the new entrepreneur through four phases to success: Start Up covers research on product viability, budgeting, and start-up capital; Being the Boss offers valuable advice on employment issues and leadership styles; Sales and Marketing explains pricing, marketing strategies on a budget, and effective sales; Years Two to Five addresses signs of trouble, getting through to
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