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Leadership Matters

Leadership Matters

Wednesday at 2 PM Pacific

October 20th 2010: Building and Improving Your Organization’s Brand-Part II

This episode will continue to focus on branding initiatives for public and nonprofit organizations. A strong brand can be invaluable as the battle for customers, supporters, donors, and funders intensifies. Your brand, “what resides within the hearts and minds of others regarding your organization,” could make the difference in the support your organization receives from constituents and its service market share and viability. Tune into this episode to hear about branding efforts in New Orleans from Jennifer Day of New Orleans Convention and Visitors Bureau; the use of social media to advanc

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Featured Guests

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Jennifer Day

JENNIFER DAY is the Director of Communications and Public Relations for the New Orleans Convention and Visitors Bureau. She acted as the Director for the City of New Orleans Office of Film and Video from 2007 through June of 2010.
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Luis Gonzalez

Luis Gonzalez is Director of Community Affairs for Neighborhood House Association. His work in print, broadcast, radio and online media fields gives him a diverse skill-set in communications.
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Jessica Ziegler

JESSICA ZIEGLER is the Director of Development for United Neighborhood Houses of New York. Prior to joining UNH in 2007,
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