This week's broadcast from Hong Kong concerns the use of New Media for a host of business applications including Public Relations, Customer Support, Market Research, Brand Marketing, Promotions, Customer Education, Sales, Product Development and CRM. For many reasons including the fact that; it allows dialogue, is real time, can be assessed in the recipient's own time, is inexpensive, and is immediately measurable, new media is superior to traditional media.
We also have an interview with Feras Alhlou, Analytics expert from e-Nor in Silicon Valley.
We discuss how a Consumer Purchasing Be
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