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Global Reach

Global Reach

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December 8th 2011: Payment Cards: Which Market? The 1% or the 99%?

UK-based payments and customer loyalty guru Roy Stephenson talks about how the payment card firms and banks across the globe are moving away from the "lend-centric" credit cards and chasing the 1% of big spenders who don't need to borrow. Surprise guest Ron Mazursky calls in to say the rich are one market, but card issuers and the merchants who rely on also them need to find ways to serve the unbanked and to invite us to the January meeting of NYPay to hear how-http://www.linkedin.com/groups/NYPAY-Payments-Group-Innovations-Trends-3178596?trk=myg_ugrp_ovr. They debate whether the plastic ca

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Featured Guests

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Roy Stephenson

The founder and owner of Strategic Planning and Marketing (www.roystephenson.co.uk), Roy has more than 25 years in the payment card industry.
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Ron Mazursky

Ron, a Managing Director at Market Innovations, has over 25 years of global corporate and consulting experience in product development,
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