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Global Reach

Global Reach

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December 22nd 2011: Hitting the Viral Trifecta and the (Often) Forgotten Markets of Central and Eastern Europe

This week we have a double bill: John Hlinko, author of the forthcoming book “Share, Retweet, Repeat: Get Your message read and spread,” will talk about how you can hit the “viral trifecta:” 1-Crafting messages that are most spread-worthy; 2-Finding the people most likely to spread them; 3-Using the communications channels most likely to facilitate spreading. Many of us overlook Central & Eastern Europe (CEE). We shouldn’t. With 400 million consumers and strong human capital, the 20 CEE countries enjoy competitive advantages over the BRICs (Brazil, Russia, India, China). Next door to th

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Featured Guests

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John Hlinko

As a youngster, John Hlinko never dreamed he would one day record a Grammy-winning duet with country music legend Willie Nelson. And indeed, it never happened. But he has been long recognized as an
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Stathis Karaplios

Stathis Karaplios is the Cofounder and Managing Director at EMBS Group (www.embs-group.com), a market intelligence company specializing in emerging markets. Successful, independent and result oriented,
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