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Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern

January 11th 2012: Customer Experience Edge: Your New Competition

With social media and smartphones fueling consumers’ expectations and enabling them to impact your brand, the customer experience is now your competitive battleground. Everyone has a customer experience horror story. What’s the buzz about your company? Are you prepared to put customers at the center of your thinking to transform them into your best advocates? Meet Reza Soudagar, Vinay Iyer and Dr. Volker G. Hildebrand, authors of The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable, and Positive Experience for Your Customers. Based on market research

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Featured Guests

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Reza Soudagar

Reza Soudagar, Senior Director in Customer Engagement and Commerce group at SAP, has more than two decades of experience in business consulting, IT strategy
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Vinay Iyer

Vinay Iyer, Vice President of Global Marketing at SAP, brings more than 20 years of experience as an engineer, product manager, sales and business development manager, and marketer to this book. Prior to SAP,
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Volker G. Hildebrand

Dr. Volker G. Hildebrand, Vice President for CRM Solutions at SAP, has two decades of experience as a CRM expert, researcher, author, professor, and software industry professional.
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