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The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

Archives Available

January 24th 2012: CUSTOMERS DON’T GIVE A DAMN ABOUT THE COMPANY

In today’s show we discuss why the US economy is about to rebound in a big way. Kodak in bankruptcy, and two of the big mistakes that the majority of companies make. The first is failure to realize that business is about the customer, not them. The customer doesn’t care a damn about the company. So, look at the Newspapers, TV, and Radio etc. every advertisement is about the companies. How stupid are they? The second mistake is that most companies have no clue who their customer is…… no wonder research shows 95% of all advertising is wasted. Today’s guests are great.

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Featured Guests

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Les Hall

Les Hall - who has won 32 International Awards for Marketing with a background in media – newspapers, radio and television. Les tells a few biting truths about advertising.
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Scott Mullin

Scott Mullin, a lunatic professional bike racer who hurtles around the track at 200 miles an hour….. bloody hell that’s fast!
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