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Mobile commerce is redefining business opportunities and shaping consumer behavior around the world, nowhere more so than in emerging markets. In the established markets, mCommerce is challenging existing models and fueling a plethora of startups in a frantic scramble not to be left behind. In the developing world, the rapid spread of mobile communications is allowing markets to leap frog from paper to robust electronic commerce. Juniper Research estimates that the total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions wi
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