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The mobile world isn’t coming; it’s already here. It’s a fact of business your company has to deal with, and a serious game you’d better play to win. That means getting the right information in the right format to the right people at the right time and place. According to communications researcher Maribel Lopez, “Businesses face a dynamic landscape where both customer and employee demands are changing…There are three market shifts that are driving this change – Mobile, Social and Cloud.”
Communications strategist Bob Evans expands on this. “Here’s a lovely contraction-y acronym-y thing: MoC
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