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The ability to sell yourself and your ideas may be the most essential skill for achieving business success. Most people think the words truthfulness, candor, and principled, should not be used in the same sentence as sales or sales people, Parker disagrees. In her book, which has won the Editors Choice and the Rising Star awards, she shows that honesty is mutually beneficial for the sales person's personal growth as well as the customer’s satisfaction. http://www.sparkercoaching.com/
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