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The use of scarcity is often one of the cornerstones of modern marketing. But how does this strategy and our scarcity mindset negatively impact not only our customers, but also the business owner? On today's show, Lynn and marketer Shelagh Jones will explore '3 Pillars of Attraction Marketing' that can help save business owners from lost sales and disappointment, and enable them to communicate their business' underlying values, principles and passions to their customers. Shelagh will be elaborating upon these concepts when she speaks at the 7 Graces Global Conference June 22 through 24, in Lon
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