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46 out of 51 product categories are commoditized. This means the customer not only has no compelling reason to buy from you, they have no reason to buy from you. When you clearly differentiate your product you build brand, brand equity, loyal customers, increased margins, increased ROI and you reduce your marketing costs. Hear all about it on today’s show. We also talk about “keeping employees enthusiastic”, the wonderful movie “The Big Fix” an expose Big Oil featured at Cannes, “Establishing Your Green Credentials”, why most businesses fail.
It is an information packed show with two gr
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