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Throughout the 20th Century, marketing played a key role in the rise of consumer culture and big business. Now in the 21st Century, we find ourselves faced with serious economic and environmental challenges that came as a result of our past business models. But if marketing once played a hand in creating the problem, can it also be used to create the solution? Today's guest, Mark Blayney Stuart, Head of Research at The Chartered Institute of Marketing in the UK, believes it can. Mark and Lynn will discuss how communication is at the foundation of today's problems, and how marketers ca
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