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How many different brands are you exposed to on a daily basis and how does your opinion of them differ? For those brands you have a good feeling towards is it not true that you are more likely to engage, aspire or purchase that brand? Have you therefore considered that people are also brands and based upon the impressions and interactions people have with YOU, their desirability to associate or buy your services will also vary enormously? Our guest on this show is Lesley Everett an internationally acclaimed professional speaker and expert on personal branding and perception management. During
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