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Your personal brand is more fragile than you may imagine. Vigilance and consistent care are necessary to build and maintain a high-value brand. Unfortunately, all it takes is one major mistake, handled poorly, and all that you’ve built will vanish. Join host Rasheryl McCreary and Susan Chritton, author of Personal Branding For Dummies, as they discuss the most common brand missteps and identify specific cautions and tips to help you avoid (or recover from) a brand breakdown.
Tune in to the Leader and The Muse for practical, quick-start strategies for (re)building your brand after a misste
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