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We discuss the common mistakes that lead to the failure of 97% of startups : articulating the vision, lack of focus, cost estimation, hiring the right people, failing to step aside when the time is right, ineffective IP protection, getting the wrong people involved.
We also discuss insuring you make a profit and how to price your product.
Our popular email segment and a great interview with Jeffrey Hayzlett, former Marketing Director of Eastern Kodak and author of “Running the Gauntlett”.
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