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This week’s guest, HootSuite VP Brian Bailard tells us how to gain strategic and competitive advantages from social media. Working with host of mega-multinational clients, Brian has a global view on the state of the industry, cutting edge trends and where social media is going in 2013. Brian will share insights on best practices in managing social media on an enterprise basis. He’ll share examples of how HootSuite’s corporate clients manage social media across multiple national/cultural markets. And explain how we should think about the different social networks—Google, Pinterest, Mixi, Twitte
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