Intellectual property is the driver of 21st century’s global economy. And the incentive to develop new products and invest in the commercialization of inventions and creative works depends on protection of IP rights in multiple jurisdictions. But emerging technologies, new media, globalization and new distribution channels present a host of new challenges. My guest, Massimo Sterpi of Jacobacci & Assoc. deals with those challenges every day in national and international courts. Calling in from Rome he'll talk about 21st century protection trademarks, designs, copyright and patents-and of cultur
|