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Straight-Up with Chris: Real Talk on Business and Parenthood

Straight-Up with Chris: Real Talk on Business and Parenthood

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February 7th 2013: Return on Relationship (ROR): Why Social Media Marketing Mirrors Great Parenting Skills

You might be surprised by how much success in social media marketing mirrors great parenting skills. Why are relationships so important and what makes it different now? Social Media has forever changed the way we communicate and how brands connect with us. In the past, brands simply pushed a message out to you in a one-way fashion. Those days are gone. Today, brand messages need to be communicated without being invasive. The same is true of parenting. Listening is the most important part of any communication. This is especially true of parenting. Brands need to value loyalty now more than

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Featured Guest

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Ted Rubin

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR.
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