Shark Tank is a dangerous and tricky place for personal brands. A few minutes in, seemingly unsinkable personal brands are tattered to shreds. Shark Tank is a reality show on ABC (airs on Friday nights, check yor local listings). The series features entrepreneurs “pitching” their business idea or product to a panel of super-successful investors, called "Sharks" (Robert Herjavec, Kevin O'Leary, Barbara Corcoran, Daymond John, Mark Cuban, Lori Greiner).
The challenge is for the “pitchers” to maintain or elevate their personal brand (and dignity) by delivering a brief, engaging, authentic pi
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