Research shows that data driven triggered email campaigns can produce a 70% increase in unique open rates, a 55% increase in unique click through rates, a 300% increase in dollars per email delivered with a 225% in conversion rates. We discuss the need to obtain extensive data on your clients, how to gather it and the increased performance you can expect. We also discuss the need for an excellent Consumer Purchasing Benefit and how to create one, as well as the pros and cons of developing a strong personal profile.
We also have Bob’s Thoughts For The Day, as well as our usual email segmen
|