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The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

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April 9th 2013: The ABCD of marketing… Always Be Collecting Data.

Research shows that data driven triggered email campaigns can produce a 70% increase in unique open rates, a 55% increase in unique click through rates, a 300% increase in dollars per email delivered with a 225% in conversion rates. We discuss the need to obtain extensive data on your clients, how to gather it and the increased performance you can expect. We also discuss the need for an excellent Consumer Purchasing Benefit and how to create one, as well as the pros and cons of developing a strong personal profile. We also have Bob’s Thoughts For The Day, as well as our usual email segmen

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Featured Guest

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Adam Hudson

Adam is the founder and CEO of Fire Starter Videos, one of the fatest growing animation studios in America. Based in Hollywood, Fire Starter Videos helps companies and other organisations to explain what they do better using the power of animated videos.
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