Ever wonder how you can turn something you love into a niche market that attracts viewers and consumers? Communication Nation guest Elizabeth Giorgi, head of Being Geek Chic, joins us to discuss niche marketing at its finest with a focus on internet content. We'll cover how to identify your target market and how you can run a blog to cater to this audience. We'll also give some web-based business advice and talk about ways for creative people to grow their brand and business online.
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