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Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern

July 24th 2013: The New CMO in the Age of Customer Experience

Today’s buzz: CMO. Who’s calling your marketing shots today – your MBA’ed CMO or hyper-vocal/social/mobile customers? A pop quiz to help you answer. Is your CMO (a) listening and responding to social sentiment? (b) a champion of memorable experiences with your legions of brand-owners? (c) using analytics to pull signals from your big and small data? Pencils down. Before deciding whether to hug your CMO or post their job, listen to the experts: Jonathan Becher, SAP: “Not everything that can be counted counts, and not everything that counts can be counted.” (Albert Einstein or William Bruce C

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Featured Guests

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Jonathan Becher

Jonathan Becher, the chief marketing officer (CMO) of SAP, oversees the development and execution of marketing and communications strategy across the globe.
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Steve Carlotti

Steve Carlotti is the CEO of the Cambridge Group, a growth strategy consulting company owned by Nielsen. Steve has been in this role for about two years, growing the business by about 15 percent year-to-date. The Cambridge Group brings a unique perspective to growth strategy, combining a proprietary understanding of consumer or customer demand with business economics to identify and capture opportunities. Prior to the Cambridge Group, Steve was a Senior Partner at Prophet, a brand strategy consultancy, and spent nearly 20 years at McKinsey and Company, leading the Midwest consumer practice and the North American Branding Practice. Steve has been published in bigthink.com, The Huffington Pos
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Allen Bonde

Allen Bonde, CMO at The Pulse Network, entrepreneur and industry watcher with 20 years in online marketing, CRM, and e-commerce.
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