Join host, Rasheryl McCreary, and her guest, personal branding guru, William Arruda, CEO of Reach Personal Branding and best-selling author of ‘Career Distinction’, as they discuss his new book, ‘Ditch. Dare. Do!’. ‘Ditch. Dare. Do!’ is a quick-start guide and deep-dive instruction manual created by William and co-author, Deb Dib, for time-strapped executives and employers who need to leverage the power of personal branding. Step-by-step, William will guide you through the Ditch. Dare. Do! Nine-Minute Brand Plan, a revolutionary concept of small but meaningful actions that you can ex
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