|
As Courageous President and co-founder of the word-of-mouth marketing and identity firm Brains on Fire, Robbin Phillips believes that every marketing problem is a people problem in disguise. The new world of marketing is much more personal. It’s not about technology platforms or social media doodads—it’s about real relationships with real people. Instead of focusing on how you can "use" your customers to grow your business, she strives to “connect” and “celebrate” with fans and prefers to conceptualize marketing as human beings drawing other human beings closer. A graphic designer turned creat
|
