The buzz: CRM.
Has your company’s CRM evolved to keep up with today’s digitally-empowered, brand-controlling customers – or is it stuck in vanilla call-center mode? If the latter, wake up! Your audience is seizing the power moment-by-moment via smartphones, 4G networks, social networking – and defying traditional CRM tools.
The experts speak.
Brent Leary, CRM Essentials: “When it comes to building lasting relationships with customers living in The Millisecond Economy, ‘speed thrills and the lack of it kills’”.
Susan Etlinger, Altimeter: “The greatest danger in times of turbulence is not th
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