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Today’s buzz: The enterprise space.
Some startups refuse to play it safe by starting small, choosing instead to pursue the big-kids enterprise marketplace right out of the gate. Could be a smart move, but only if they’re prepared for its challenges.
Our in-the-trenches experts speak.
Christopher Carter, Approyo: “Life is too short. We need to seize our dreams, our goals, and our desires. If not, someone else will.”
Padman Ramankutty, Intrigo: “Selling to the consumer is about selling positive emotions. Selling to the enterprise is about suppressing negative emotions. You might have lost t
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