Although most marketers are increasing their online marketing spend, a new report by Adobe shows that only 48% of them feel proficient in digital marketing and only 40% are confident about the effectiveness of their marketing campaigns. This may explain why some companies are beginning to embrace online eye tracking technology to better understand ad consumption behavior.
Marketers are now under more pressure than ever to show return on marketing investment, How will this new technology change the way marketers measure their ads and their agencies? Will it reinvent the revenue models for so
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