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You’ve developed a great solution, hit the ground running, and signed your first customer. Bravo! What’s next? Get the second customer, of course. But is it that simple? Ready to learn how today’s successful startups do it? The experts speak.
Sanjiv Gupta, VSSOD Corporation: “You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” (Steve Jobs, Apple)
Dr. Anthony Borquez, Grab Analytics: “A bad customer early on can lead to a bad product later.”
Ted Sapountzis, NextPrinciples: "If you want to increase your
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