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Marketers have known for a long time that consumers don’t always know why they buy the things they buy. A study published in Germany indicates that the brain unconsciously prepares our decisions several seconds before we consciously decide what we’re going to do. Now neuromarketing is shedding new light on the unconscious thinking processes that underlie consumer behavior. It’s a new field of marketing research and helps marketers understand consumers' brain responses to brands, products and shopping.
In this episode, Steve Genco and Andrew Pohlmann, authors of Neuromarketing for Dummies, wi
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