The buzz: Wake-up, retailers! Today’s shoppers are not loyal to any one channel. They expect to browse, price, purchase, and even return items across multiple platforms and devices. Are you ready?
The experts speak:
Brian Kilcourse, Retail Systems Research: “The retail industry is at a true ‘reset’ moment, triggered by the rapid adoption of consumer technologies around the globe. It’s no longer about what retailers want to sell, but what consumers want to buy.”
Christine B. Whittemore, Simple Marketing Now: “The biggest challenge in retail today is figuring out how to be human across all
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