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Today’s buzz: Getting social. Tell the truth. When it comes to “social status”, is your company a hider or seeker?
The experts speak:
Michael Miscisin, Ernst & Young: “Social media can no longer be the purview of the summer intern, a small group in marketing, or outsourced to a PR agency. The ‘Social Enterprise’ is a concept that leverages the full scale of any company, to build trusted relationships that benefit each function, division, business unit, and geography.”
Alan Lepofsky, Constellation Research: “Changing to ‘social’ just for the sake of it is a losing strategy. You need to hav
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